Having seen great success in central Florida, Kennedy’s All-American Barber Club CEO Jay Hummer says that Atlanta
is the next natural major market targeted for franchise growth.
"There are some market similarities between Orlando, FL and Atlanta. Both locations are southeastern urban hubs containing franchisees close enough to visit, meet, and learn from. Atlanta is a region we've already built a reputation in, and we're already doing well there" Now, we just need to reach more customers in the existing available territory."
According to Hummer, there is a lot of wealth in Atlanta and its surrounding suburban markets—and that’s just one element making him confident that the membership model Kennedy’s offers will bode well in the region. But Hummer also believes that thanks to the high concentration of families and students throughout the communities, Kennedy’s will appeal to the younger generations, too, thanks to the recent addition of student memberships to the brand.
Surrounding Atlanta markets that are of prime interest for the Kennedy’s team include Alpharetta, Roswell, Duluth and Evans. A complete list of current target markets in the area can be found on the company’s website.
“Atlanta is a growing city that’s densely populated with a great variety of commercial real estate options, making it a prime market for those ready for business ownership—whether you’re a seasoned franchise professional or someone looking to exit corporate America for a chance to build something of their own,” Hummer said. “What’s great about the Kennedy’s model is that our franchisees can really build the business to fit whatever their ideal lifestyle may be—we have very active and involved owner/operators and then we have extremely talented business people who invested and act as absentee owners, allowing their locations to be managed by quality and experienced staff.”
Hummer says that ideally, the first Kennedy’s in Atlanta will open before the end of 2016, at which point, the brand will start to become more recognized locally and thus spur the relatively quick development in some of the surrounding territories as well.
“Probably the most time spent during development is that spent scouting real estate, which we provide a very high level of support for to our franchisees,” Hummer explained. “Conversions obviously can be built out faster, but we only go down this road for the perfect location—with my extensive real estate background and our experience with Kennedy’s locations, my team and I are able to guide franchisees toward excellent locations where they’ll find the clientele they’re looking for and also be able to experience a high volume of walk-in traffic.”
Hummer added that after the ideal location has been identified and the lease has been negotiated, new franchisees can then be up and running within a month or two.
For those who are looking toward franchising but are unsure of the perfect concept, Hummer says Kennedy’s can be a great alternative for someone who is maybe looking for some of the perks of business ownership without many of the complexities that come along with, say, a restaurant concept.
“Of course it depends on the person and where their passions lie; from an operational perspective, the Kennedy’s model is very straight forward.”
Kennedy’s is currently seeking qualified candidates interested in developing in and around Atlanta, who are ready to achieve their personal business and financial goals.
To learn more about Kennedy’s All-American Barber Club’s development plans, click here.