Doug Oswald isn’t just new to Kennedy’s All-American Barber Club, he’s new to the franchising industry in general. But thanks to Kennedy’s proven business model and incredible support system, he’s already eyeing more units and locations for development.
Oswald first got involved with franchising in April when he took over the Kennedy’s location in Winter Park, Florida. He signed on to run the franchise because it gave him a level of flexibility that other businesses can’t provide—Oswald runs Kennedy’s while also working as an attorney. He’s found that the Kennedy’s business model allows him to make money without having to physically be on site all the time.
“What’s unique about Kennedy’s is the membership idea. It’s a concept that appeals to a lot of people, and it really works,” said Oswald. “As long as you have enough members, owning a Kennedy’s franchise is a self-sustaining, stable business.”
That stability has allowed Oswald to add to his franchise’s bottom line. Since he's taken over, the Winter Park Kennedy's has thrived. Oswald credits his success to both the brand and his barbers, saying the combination is unbeatable. Kennedy’s has consistent and loyal customers because its name is well established and known in the community. People trust that when they walk through those doors, they’re going to get a good haircut.
Oswald constantly works to make sure his barbers are busy. He knows that when they don’t have a member in their chair, they aren’t earning as much money as they could be. That’s why Oswald takes on responsibilities like shopping for store supplies and giving his store a deep clean once a week. His top priority is making sure his barbers are focused on what they do best.
“When you have a team of dedicated barbers who are truly good at their jobs, you’re going to be successful. They’re the ones who drive the entire Kennedy’s system,” said Oswald. “I couldn’t have asked for better barbers—they’re professional, friendly and 100 percent the reason why my Winter Park location is doing so well.”
Now that Oswald has had a chance to dive into franchising with Kennedy’s and develop an understanding for what the company is all about, he’s excited about the opportunity to expand. Kennedy’s is growing across Central Florida—the area is filled with potential customers living in untapped markets.
Kennedy’s offers a traditional, all-inclusive barbershop experience for men. The brand has brought back the fine art of straight-razor shaves and haircuts, and created a line of premium grooming products. When new franchisees sign on to open their own Kennedy’s location, they go through a comprehensive training program to learn about the brand from both an industry and corporate perspective. The total initial investment for a Kennedy’s franchise typically ranges from $156,300 to $271,950.
“I’m new to the Kennedy’s franchise system, but I’m already making plans to expand. This model has proven itself to me and I know it works,” said Oswald. “Beyond the barbers, Kennedy’s offers an unparalleled corporate support system. They do everything they can to get their franchisees on the right path so they can be successful.”
For more information on franchising opportunities with Kennedy’s All-American Barber Club, click here.